Ideas & Insights Archives | Bytes.co Website Design and Digital Marketing Fri, 14 Jun 2024 15:45:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 How to Backup Universal Analytics Data Before Deletion on July 1st, 2024 https://bytes.co/blog/how-to-backup-universal-analytics-data-before-deletion-on-july-1st-2024/ Fri, 14 Jun 2024 15:45:40 +0000 https://bytes.co/?p=16800 Though most marketers have been utilizing Google Analytics’ new GA4 properties for a year or longer, the looming scheduled deletion of Universal Analytics (UA) is raising many questions among those across the digital marketing industry. In this blog post, we’ll discuss how to backup Universal Analytics data and why it’s important to do so. Is […]

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]]> Online Banking Accessibility & ADA Website Compliance https://bytes.co/blog/online-banking-accessibility-ada-website-compliance/ Tue, 07 May 2024 18:10:32 +0000 https://bytes.co/?p=16714 In today’s digital age, online banking accessibility has become a crucial aspect of financial institutions’ digital strategies. As more customers rely on digital platforms for their banking needs, ensuring that every individual, regardless of their abilities, can access and use online banking services is paramount. According to a 2022 Forbes survey, approximately 78% of adults […]

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]]> Disabled Access Credit: An ADA Compliant Website Tax Credit for Small Businesses https://bytes.co/blog/disabled-access-credit-ada-compliant-website-tax-credit-for-small-businesses/ Mon, 08 Apr 2024 16:28:00 +0000 https://bytes.co/?p=16679 What is the Disabled Access Credit? The Disabled Access Credit, also sometimes colloquially referred to as the ADA Tax Credit, is a tax benefit that helps business owners cover the costs of making their businesses more accessible to people with disabilities. This credit is available for small businesses that have expenses related to complying with […]

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]]> April 8, 2024 – The Best Time to Eclipse Your Competitors’ Rankings With SEO? https://bytes.co/blog/april-8-2024-the-best-time-to-eclipse-your-competitors-rankings-with-seo/ Fri, 29 Mar 2024 20:04:21 +0000 https://bytes.co/?p=16642 The reports of SEO’s death have been greatly exaggerated (year after year) – so if you haven’t put together your website’s search engine optimization strategy, there’s no better time than right now – be it April 8, 2024 today as you read this, or any other day.  Just as the moon’s goal is simply to […]

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]]> WordPress Accessibility: WCAG Content Best Practices https://bytes.co/blog/wordpress-accessibility-wcag-content-best-practices/ Thu, 07 Dec 2023 20:30:57 +0000 https://bytes.co/?p=16375 Is WordPress ADA Compliant? WordPress accessibility encompasses various aspects of web design and functionality to ensure that websites are accessible to individuals with disabilities. WordPress as a content management system does not inherently guarantee ADA compliance, but it does provide the foundation for creating accessible websites. However, while web developers can build WordPress websites to […]

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]]> CRO Audit Checklist: 10 Questions to Optimize Your Website https://bytes.co/blog/cro-audit-checklist-10-questions-optimize-website/ Wed, 25 Oct 2023 20:20:59 +0000 https://bytes.co/?p=16263 In today’s competitive landscape, your website is the digital front door to your business. Our conversion rate optimization (CRO) audit distills conversion optimization best practices into ten key questions. With actionable pro-tips, this audit provides a strategic roadmap to boost your website’s performance. 1. What are Your Conversion Goals? The first step of your CRO […]

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]]> SEO vs CRO: What’s the Difference? https://bytes.co/blog/seo-vs-cro-whats-the-difference/ Mon, 16 Oct 2023 19:58:30 +0000 https://bytes.co/?p=16146 SEO (search engine optimization) and CRO (conversion rate optimization) are two crucial digital marketing techniques, but they serve different purposes. Understanding when to focus on SEO vs CRO can significantly improve your website's performance.

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]]> Crafting a Seamless User Experience: 16 Ways to Optimize Website UX/UI https://bytes.co/blog/crafting-a-seamless-user-experience-16-ways-to-optimize-website-ux-ui/ Thu, 14 Sep 2023 15:10:56 +0000 https://bytes.co/?p=16200 Optimize Your Website with this UX/UI Checklist In today’s digital landscape, a frictionless user experience is no longer optional – it’s a prerequisite for any high-performing website. Seamless UX and intuitive UI design inspires trust in customers, keeps visitors engaged, and fuels conversions. This comprehensive checklist outlines 16 essential elements to evaluate that impact key […]

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]]> Magento vs Adobe Commerce: Similarities & Differences https://bytes.co/blog/magento-adobe-commerce-similarities-differences/ Wed, 02 Aug 2023 23:54:35 +0000 https://bytes.co/?p=15930 Magento is Now Adobe Commerce Magento, a well-known and respected name in the eCommerce realm, has recently undergone a transformative rebranding, and is now called Adobe Commerce. With its extensive feature set, customizability, and scalability, Magento has been a go-to choice for many online retailers over the years, generating immense popularity and trust amongst businesses […]

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]]> Why Checkout Friction Costs You Customers (and How to Fix It) https://bytes.co/blog/why-checkout-friction-costs-you-customers-and-how-to-fix-it/ Thu, 20 Jul 2023 17:32:37 +0000 https://bytes.co/?p=16163 The checkout process is one of the most critical points in the e-commerce consumer journey. A lengthy or complicated checkout experience is one of the main reasons for abandoned shopping carts and lost conversions. Therefore, streamlining the checkout process to reduce friction should be a top priority for online retailers looking to improve conversion rates. […]

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]]> How to Fix Revenue Discrepancy Between GA4 & Shopify’s GA4 Integration https://bytes.co/blog/fix-revenue-discrepancy-ga4-shopify-ga4-integration/ Tue, 11 Jul 2023 21:08:17 +0000 https://bytes.co/?p=15856 The Native Shopify GA4 Integration Although the newest version of Google Analytics, GA4, has been available since 2020 it was announced on March 16th, 2022 that the long-standing iteration of Google Analytics, Universal Analytics, would be sunset on July 1, 2023. In response to the launch of GA4 and the later announcement of Universal Analytics, […]

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]]> Website Traffic Sources: The Ultimate Guide https://bytes.co/blog/website-traffic-sources-ultimate-guide/ Fri, 23 Jun 2023 20:00:00 +0000 https://bytes.co/?p=15907 What is a Website Traffic Source? A website traffic source refers to the origin or channel through which visitors find and access a website. It provides information about how users discover and navigate to a specific website. Understanding website traffic sources is crucial for website owners and marketers as it helps them analyze the effectiveness […]

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