Digital Marketing Archives | Bytes.co Website Design and Digital Marketing Fri, 14 Jun 2024 15:45:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 How to Backup Universal Analytics Data Before Deletion on July 1st, 2024 https://bytes.co/blog/how-to-backup-universal-analytics-data-before-deletion-on-july-1st-2024/ Fri, 14 Jun 2024 15:45:40 +0000 https://bytes.co/?p=16800 Though most marketers have been utilizing Google Analytics’ new GA4 properties for a year or longer, the looming scheduled deletion of Universal Analytics (UA) is raising many questions among those across the digital marketing industry. In this blog post, we’ll discuss how to backup Universal Analytics data and why it’s important to do so. Is […]

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]]> April 8, 2024 – The Best Time to Eclipse Your Competitors’ Rankings With SEO? https://bytes.co/blog/april-8-2024-the-best-time-to-eclipse-your-competitors-rankings-with-seo/ Fri, 29 Mar 2024 20:04:21 +0000 https://bytes.co/?p=16642 The reports of SEO’s death have been greatly exaggerated (year after year) – so if you haven’t put together your website’s search engine optimization strategy, there’s no better time than right now – be it April 8, 2024 today as you read this, or any other day.  Just as the moon’s goal is simply to […]

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]]> Bytes.co Wins 2024 AVA Digital Award for Outstanding SEO Work https://bytes.co/blog/bytesco-wins-2024-ava-digital-award-for-outstanding-seo-work/ Wed, 27 Mar 2024 15:23:23 +0000 https://bytes.co/?p=16626 We are excited to announce that Bytes.co has been honored with a 2024 AVA Digital Award for the first time ever! This recognition comes as a result of our search engine optimization (SEO) work for Stave Puzzles, an artisanal puzzle company. About the AVA Digital Awards The AVA Digital Awards, presented by the Association of […]

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]]> CRO Audit Checklist: 10 Questions to Optimize Your Website https://bytes.co/blog/cro-audit-checklist-10-questions-optimize-website/ Wed, 25 Oct 2023 20:20:59 +0000 https://bytes.co/?p=16263 In today’s competitive landscape, your website is the digital front door to your business. Our conversion rate optimization (CRO) audit distills conversion optimization best practices into ten key questions. With actionable pro-tips, this audit provides a strategic roadmap to boost your website’s performance. 1. What are Your Conversion Goals? The first step of your CRO […]

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]]> SEO vs CRO: What’s the Difference? https://bytes.co/blog/seo-vs-cro-whats-the-difference/ Mon, 16 Oct 2023 19:58:30 +0000 https://bytes.co/?p=16146 SEO (search engine optimization) and CRO (conversion rate optimization) are two crucial digital marketing techniques, but they serve different purposes. Understanding when to focus on SEO vs CRO can significantly improve your website's performance.

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]]> Crafting a Seamless User Experience: 16 Ways to Optimize Website UX/UI https://bytes.co/blog/crafting-a-seamless-user-experience-16-ways-to-optimize-website-ux-ui/ Thu, 14 Sep 2023 15:10:56 +0000 https://bytes.co/?p=16200 Optimize Your Website with this UX/UI Checklist In today’s digital landscape, a frictionless user experience is no longer optional – it’s a prerequisite for any high-performing website. Seamless UX and intuitive UI design inspires trust in customers, keeps visitors engaged, and fuels conversions. This comprehensive checklist outlines 16 essential elements to evaluate that impact key […]

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]]> Why Checkout Friction Costs You Customers (and How to Fix It) https://bytes.co/blog/why-checkout-friction-costs-you-customers-and-how-to-fix-it/ Thu, 20 Jul 2023 17:32:37 +0000 https://bytes.co/?p=16163 The checkout process is one of the most critical points in the e-commerce consumer journey. A lengthy or complicated checkout experience is one of the main reasons for abandoned shopping carts and lost conversions. Therefore, streamlining the checkout process to reduce friction should be a top priority for online retailers looking to improve conversion rates. […]

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]]> How to Fix Revenue Discrepancy Between GA4 & Shopify’s GA4 Integration https://bytes.co/blog/fix-revenue-discrepancy-ga4-shopify-ga4-integration/ Tue, 11 Jul 2023 21:08:17 +0000 https://bytes.co/?p=15856 The Native Shopify GA4 Integration Although the newest version of Google Analytics, GA4, has been available since 2020 it was announced on March 16th, 2022 that the long-standing iteration of Google Analytics, Universal Analytics, would be sunset on July 1, 2023. In response to the launch of GA4 and the later announcement of Universal Analytics, […]

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]]> 800response Website Launch https://bytes.co/blog/800response-website-launch/ Fri, 30 Jun 2023 15:15:00 +0000 https://bytes.co/?p=15937 800response is a SaaS company providing unforgettable vanity 800 phone numbers, advanced call routing, and sophisticated call tracking solutions to help businesses increase response rates to their advertising and improve ad ROI.   The Bytes.co team had been working with 800response prior to the website rebuild, assisting them with SEO services and refining their sitemap. […]

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]]> Website Traffic Sources: The Ultimate Guide https://bytes.co/blog/website-traffic-sources-ultimate-guide/ Fri, 23 Jun 2023 20:00:00 +0000 https://bytes.co/?p=15907 What is a Website Traffic Source? A website traffic source refers to the origin or channel through which visitors find and access a website. It provides information about how users discover and navigate to a specific website. Understanding website traffic sources is crucial for website owners and marketers as it helps them analyze the effectiveness […]

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]]> How to Optimize Your Website CTAs https://bytes.co/blog/how-to-optimize-your-website-ctas/ Sat, 13 May 2023 16:05:38 +0000 https://bytes.co/?p=16154 The specific wording, placement, design, and formatting of CTAs can significantly impact conversion rates. Here are some tips on A/B testing your CTAs to optimize for more clicks

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]]> New Website Not Showing Up on Google? 5 Tips to Help https://bytes.co/blog/new-website-not-showing-up-on-google-5-tips-to-help/ Mon, 09 Jan 2023 22:07:27 +0000 https://bytes.co/?p=12159 One of the most common questions received by the Bytes.co team after the launch of a new website is “Why is my new website not showing up on Google?”. While a new website will eventually be crawled and indexed by Google, there are steps that can be taken to improve the indexability of a website […]

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