Aaron Silber, Author at Bytes.co https://bytes.co/blog/author/asilber/ Website Design and Digital Marketing Wed, 19 Apr 2023 15:54:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 Deep Dive: How Container Hosting Saves Your Business Money https://bytes.co/blog/how-container-hosting-saves-money/ Fri, 02 Apr 2021 13:06:44 +0000 https://bytes.co/?p=9049 Containerization is the future of software. Learn how Container Hosting could save your eCommerce business money in the long run.

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]]> Why the General Data Protection Regulation is Important and Who it Affects https://bytes.co/blog/why-the-general-data-protection-regulation-is-important-and-who-it-affects/ Tue, 15 May 2018 16:49:11 +0000 https://bytes.co/?p=5566 As you may have heard by now, Google is making important changes to their privacy policies and there are requirements that your business may need to meet in order to be compliant with those new policies. Background The GDPR or General Data Protection Regulation is a new legal framework under the European Union which is […]

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]]> What You Should Know About Google Analytics’ New Data Retention Rules https://bytes.co/blog/what-you-should-know-about-google-analytics-new-data-retention-rules/ Mon, 14 May 2018 20:46:21 +0000 https://bytes.co/?p=5081 By now you’ve likely heard, read, or watched something in the media about data retention and privacy on the internet, and there’s a pretty good chance it was about Cambridge Analytica and Facebook. However, there’s another story unfolding in the cyber-privacy world, and it could impact how long your browsing data will be retained by […]

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]]> A Top Tip To Get Your SEO In Tip Top Shape https://bytes.co/blog/a-top-tip-to-get-your-seo-in-tip-top-shape/ Fri, 20 Apr 2018 20:03:45 +0000 https://bytes.co/?p=5065 Search engine optimization can be a fickle beast, and nobody would disagree with the fact that it can take some serious time, effort, and skill to improve rankings. However, there are a few things you can easily do to improve your site’s visibility, and the best part is that you don’t need to be an […]

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]]> Similar Audiences a.k.a Customer Cloning: A Tactic For New Audience Acquisition https://bytes.co/blog/similar-audiences-a-k-a-customer-cloning-a-tactic-for-new-audience-acquisition/ Fri, 13 Apr 2018 20:11:55 +0000 https://bytes.co/?p=5072 As a business ourselves, we here at Burlington Bytes understand that having a strong customer base is one of the best indicators for success, and finding new customers is one of the best ways to keep your customer base replenished. Unfortunately, finding new customers can be easier said than done. Enter Google AdWords Similar Audiences. […]

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]]> Gutenberg: The Good, The Bad, and… The Ugly? https://bytes.co/blog/gutenberg-the-good-the-bad-and-the-ugly/ Fri, 06 Apr 2018 20:07:42 +0000 https://bytes.co/?p=5067 Spring is (finally) starting to make it’s way to Vermont, and the whole Burlington Bytes crew is getting ready for warmer weather. But Spring isn’t only bringing us showers, flowers, and– let’s be honest– mud. April is turning out to be a big month in the world of development. In the next few weeks, the […]

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]]> Enhanced Cost-Per-Click Bidding For Google AdWords: The Best of Both Worlds https://bytes.co/blog/enhanced-cost-per-click-bidding-google-adwords-worlds/ Fri, 09 Feb 2018 16:59:46 +0000 https://www.burlingtonbytes.com/?p=3323 Want the convenience of machine learning and automation, but with the common sense and expertise of a real live human? Talk to our Digital Marketing team about Enhanced Cost-Per-Click Bidding (ECPC for short). They implement a potent mix of automation and good old common sense to make sure your Google AdWords campaigns are performing just […]

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]]> Common Google Analytics Pitfalls – Getting It Right the First Time https://bytes.co/blog/google-analytics-pitfalls/ Fri, 23 Sep 2016 16:58:53 +0000 https://www.burlingtonbytes.com/?p=2948 When implemented and interpreted properly, Google Analytics can be an extremely useful tool in digital marketing. Since 2005 when Google acquired Urchin and began re-branding it as Google Analytics, the web statistics analysis tool has given site operators immense insight into their traffic. It is widely used, partly because of the full-featured free version, and […]

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]]> 5 Ways to Protect Your WordPress Site From Hackers https://bytes.co/blog/5-ways-protect-wordpress-site-hackers/ Fri, 08 Apr 2016 21:20:46 +0000 http://www.burlingtonbytes.com/?p=2806 WordPress sites get hacked for lots of reasons. Thankfully, most of these are entirely preventable with a few simple habits. Way #1: Keep all your software up to date. The majority of attacks are based on vulnerabilities that have already been discovered, published, and patches released. You need to make sure you’re applying updates to […]

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]]> How Does Burlington Bytes Track Time? https://bytes.co/blog/burlington-bytes-track-time/ Thu, 25 Feb 2016 01:40:03 +0000 http://www.burlingtonbytes.com/?p=2758 Like many web development and design firms, Burlington Bytes lives and dies by time tracking.  We need accurate billable numbers to provide clients, as well as detailed breakdowns for accountability and internal data-analysis.  The problem is, time tracking can easily become a complex beast that takes more time to manage than it actually tracks.  So, […]

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]]> Introducing Instagram Advertising https://bytes.co/blog/instagram-advertising/ Mon, 12 Oct 2015 23:20:23 +0000 http://www.burlingtonbytes.com/?p=2600 After celebrating just it’s 5th birthday last week, Facebook’s child company Instagram, the photo-sharing application which is responsible for more than 400M Monthly Active Users and 80 Million Photo Uploads Every Day, passed another milestone: making in-app advertising available for all businesses – big and small – in over 200 markets around the world. Instagram prides […]

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]]> Let’s Talk about Security https://bytes.co/blog/talk-security/ Wed, 15 Apr 2015 22:58:26 +0000 http://www.burlingtonbytes.com/?p=2380 This morning, Burlington Electric Department announced that they’ve disabled their online bill pay system, citing security flaws in how they store customer passwords.  They will be working to update their systems to meet modern security standards, and to put outside auditing procedures in place, before reinstating the system. The unexpected cost of this sort of […]

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