Abby Rajotte, Author at Bytes.co https://bytes.co/blog/author/abbyrajotte/ Website Design and Digital Marketing Tue, 01 Aug 2023 18:13:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 Product Catalog Optimization: Tips & Best Practices https://bytes.co/blog/product-catalog-optimization/ Mon, 11 Oct 2021 22:42:38 +0000 https://bytes.co/?p=14978 What is Product Catalog Optimization? Product catalog optimization refers to the process of improving the presentation and organization of a company’s products on their website. This involves optimizing product titles, descriptions, images, and categories to make it easier for customers to find and purchase products. The goal of product catalog optimization is to enhance user […]

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]]> How to Optimize Your eCommerce Checkout Process https://bytes.co/blog/optimize-ecommerce-checkout-process/ Sat, 09 Oct 2021 18:25:40 +0000 https://bytes.co/?p=14976 What is Checkout Optimization? Checkout optimization is the process of eliminating obstacles in an eCommerce checkout flow to increase conversion rates. These obstacles refer to the difficulties clients encounter during the checkout process, and could include things like: Why is Checkout Optimization Important? The difference between a purchase and an abandoned cart could lie between […]

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]]> How to Add Gift Wrapping as an Option at Checkout https://bytes.co/blog/add-gift-wrapping-option-at-checkout/ Fri, 08 Oct 2021 01:32:29 +0000 https://bytes.co/?p=14968 I Can Offer Gift Wrapping as an Option on My eCommerce Website? That’s right! If you haven’t already enabled the option to gift wrap, now is a fantastic time to do so. Upon checkout, many eCommerce websites offer the option to include gift wrapping before purchase. This means customers get to choose if they want […]

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]]> How to Make a Holiday Marketing Calendar https://bytes.co/blog/make-a-holiday-marketing-calendar/ Tue, 05 Oct 2021 16:37:17 +0000 https://bytes.co/?p=14891 What is a Holiday Marketing Calendar? A holiday marketing calendar is used to schedule social media posts, email blasts, and alike marketing content during the holiday season. By creating a calendar with a list of scheduled posts and blasts, you can begin to think about the promotions and products you want to advertise during the […]

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]]> How to Set Up a Product Feed for Product Listing Ads https://bytes.co/blog/how-to-set-up-product-feed/ Mon, 04 Oct 2021 03:08:53 +0000 https://bytes.co/?p=14878 What is a Product Feed? Product feeds are structured files that consist of a list of products and their attributes. These attributes include price, color, image, and description. This data is organized in such a way that a product feed management platform, such as Google Merchant Center or Facebook product catalogs can take in the […]

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]]> How to Increase Your Website Speed https://bytes.co/blog/how-to-increase-website-speed/ Fri, 01 Oct 2021 19:23:07 +0000 https://bytes.co/?p=14875 What is Website Speed? Website speed or website performance refers to how quickly a browser is able to load web pages from a given website. Essentially, how quickly can web pages download from a hosting server and display onto the web browser. In order to find out what your page speed is, use Page Speed Insights.  […]

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]]> Why You Should Upgrade to Magento 2.4: Security Enhancements, Bug Fixes, and More https://bytes.co/blog/why-you-should-upgrade-to-magento-2-4-security-enhancements-bug-fixes-and-more/ Wed, 08 Sep 2021 18:27:23 +0000 https://bytes.co/?p=9389 “Is Magento dead? Someone told me that Magento was old news and I should look elsewhere….” Despite being the dominant player in eCommerce software, this came up on a Client call the other day. The truth is that Adobe is putting tons of R&D into Magento. It remains a highly customizable e-commerce solution that allows […]

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]]> Google Ads Best Practices https://bytes.co/blog/google-ads-best-practices/ Fri, 06 Aug 2021 17:34:24 +0000 https://bytes.co/?p=9310 Our team of Google Ads experts has a combined 30+ years of experience working in the Google Ads platform. As professionals in the space, we’ve discovered countless tips and tricks to make our clients’ ads successful. As a result, we’ve identified six Google Ads best practices that will help produce positive results from your campaigns. 1. […]

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]]> Why WordPress is Our Content Management System (CMS) of Choice https://bytes.co/blog/why-wordpress-is-our-content-management-system-cms-of-choice/ Mon, 02 Aug 2021 17:38:31 +0000 https://bytes.co/?p=9288 With dozens of Content Management Systems to choose from, Bytes.co’s clear choice is WordPress, and has been since 2010. Eleven years ago, only about 13% of websites were built using WordPress. Now dominating over 1/3 of the web (39.6%) WordPress has surpassed all other CMS platforms by a long shot.  So why is WordPress taking […]

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]]> The Office is Back in Business: Our Approach for Re-entry After the Pandemic https://bytes.co/blog/the-office-is-back-in-business-our-approach-for-reentry-after-the-pandemic/ Tue, 06 Jul 2021 15:57:11 +0000 https://bytes.co/?p=9192 When we sent our employees home for a couple of weeks on March 13, 2020, we never imagined two weeks would turn into 15 months. For the first couple of months, the phrase “Just a couple more weeks” seemed to get us through that never ending tunnel, until we finally realized, this could be the […]

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]]> The Trillion Dollar Future of E-Commerce https://bytes.co/blog/the-trillion-dollar-future-of-e-commerce/ Fri, 11 Jun 2021 18:39:01 +0000 https://bytes.co/?p=9182 The pandemic set the tone for several new norms, like daily mask-wearing and outdoor gatherings in less-than-ideal weather. One trend that took the tech world by storm was the increase in online shopping. The rapid uptick in eCommerce sales during the pandemic has paved the way for record-breaking numbers in a very short amount of […]

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]]> Why Your Website Needs Two-Factor Authentication https://bytes.co/blog/why-your-website-needs-two-factor-authentication/ Wed, 24 Feb 2021 20:32:01 +0000 https://bytes.co/?p=8940 What Is Two-Factor Authentication? Two-factor authentication (2FA) encompasses an additional step to a login process, verifying your identity. This extra layer of security decreases the likelihood of a hacker accessing the data in your website. Instead of just needing a username and password, the hacker will need more information to access your account when using […]

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