Digital Marketing
A Data-Driven Digital Marketing Agency Focused on Actionable Insights & Results
Our digital marketing specialists handle everything from keyword research and ad creation to content optimization and conversion tracking. Based in Burlington, Vermont, we offer our digital marketing services to clients nationwide at affordable, flat-fee pricing with outstanding results.
Digital Marketing Services
Whether you’re looking to gain more visibility online, drive sales, or boost brand awareness, we’re here to help. Browse our digital marketing services below.
My name is Scott Kliczewski. I’m the Digital Marketing Manager at Bytes.co. Our core digital marketing services at Bytes are definitely SEM (Search Engine Marketing) and SEO (Search Engine Optimization). We primarily build our strategies and processes around optimizing, structuring, and following best practices is outlined by Google.
For search engine marketing, we aim to utilize and leverage Google Ads primarily to target ads to users at the time of a search on Google. We use the Google Ads Keyword Planner to develop a keyword plan and develop an understanding of you know what terms users are searching as it relates to your products and/or services. We’ll aim to optimize the website content, meta titles, metadata, header tags, on-page content, to ultimately bring more users to your site through Google.
Outside of search engine marketing, our most common advertising platform is definitely Facebook ads. Facebook ads I would say are more primarily used for awareness building, traffic driving, whereas search ads through Google ads are probably rarely used to drive transactions for e-commerce clients or leads for our service-based clients.
We really pride ourselves on being able to drive solid results for any client in any vertical, you know, at any time. That being said we definitely do have certain verticals that we found have come to us more frequently over the years — those being kind of home services, whether that be construction, roofing, solar energy services, heating services — we’ve developed very solid processes and strategies for and I would say could be potentially a little bit more successful faster because we have the experience working with these specific verticals you know for years and years on end.
While you do get the personal touch from a dedicated account strategist, we do leverage the knowledge on our team really across the board to drive the best results, bring the best experience to our clients.
Compared to other agencies, we aim to be as transparent as possible you know we want you to know that the dollars that you’re investing in Google ads or the hours that we are putting in for SEO are providing you with effective results that are ultimately improving the bottom line of your business. One of the ways that we aim to be as transparent as possible is having reporting that is fully transparent we work with Google analytics and Google ads data that can’t be altered in any way, it can’t be filtered, it can’t be adjusted, you have full access to the data that we are reporting on we really aim to provide a great experience for our clients.
Our Digital Marketing Process
Initial Setup
As a data-driven digital marketing agency, conversion tracking is a top priority. The first step is to ensure that Google Analytics, Google Tag Manager, and more are set up properly on your website and provide accurate data.
Account Management
Account management includes regular optimizations through the application of industry best practices. We are always striving to improve your online marketing strategy, whether it be SEO or pay-per-click advertising.
Regular Reporting
With account management comes regular reporting. As your trusted digital partner, we work hard to maintain total transparency so that you never feel “in the dark” about the benefits from your investment.
From Our Portfolio
More to Explore
With any Google Ads, LinkedIn, or Facebook marketing, you will need to budget for both ad spend and our monthly management fee. While ad spend can vary depending on the type of campaign you choose, our monthly management fees are flexible to accommodate a variety of budgets. We believe that effective marketing should be accessible to everyone, and we are committed to creating campaigns that deliver results without breaking the bank.
We typically do not have annual contracts. Instead, we offer month-to-month contracts so you are never fully locked in. This gives you the flexibility to cancel or pause your chosen services at any time if you feel that your needs are not being met. We want to make sure that you’re always getting the best value for your money, and our flexible contract options allow us to do just that.
When it comes to launching new projects and campaigns, our team usually has a turnaround time of about a month. However, this can vary depending on the size and scope of the project. Once the initial setup process is complete, we can then move into monthly management.
With our monthly management packages, you’ll be assigned a designated specialist who will manage your account and optimize your campaigns for maximum results. In addition, you’ll have access to our team of experts who can provide guidance and advice on all aspects of digital marketing. We believe that by working together, we can help you achieve your goals and reach new levels of success.
Your ROI will vary depending on a few factors, such as the industry you’re in, your chosen advertising platform, your budget restrictions, and location targeting. That being said, generally speaking we tend to see an ROI of at least 3x-5x for our eCommerce SEM clients. Of course, this will vary depending on your individual business and unique circumstances.
Without a website, you’ll be limited to the platforms that you can use to reach your audience, and you’ll miss out on potential customers or clients. That being said, there are still some online marketing channels that you can use. LinkedIn marketing and Facebook advertising are two examples of platforms that can be effective, even if you don’t have a website.
No! Although we are a Vermont digital marketing agency, we offer our internet marketing services to organizations everywhere. Whether you’re local to Burlington, Vermont or operate on a national scale, we always work hard to ensure that all of our clients receive the same personalized experience that a local business would provide.
