website design
800response
A toll-free and vanity number provider offering call tracking and caller analytics solutions.
With a commitment to enhancing businesses’ marketing and lead generation strategies, 800response helps boost customer engagement by offering customizable toll-free and vanity numbers that amplify brand recognition and streamline customer interactions. Through their advanced call tracking and analytics tools, 800response allows businesses to gain valuable insights into their customers’ behavior and preferences, enabling data-driven decision-making and improved customer experiences.
Project Details
- SERVICES USED
- TECHNOLOGIES USED
- WordPress
- Gravity Forms
- Pardot Integration
- KEY HIGHLIGHTS
- Clean & Modernized Design
- Built to Target WCAG accessibility standards
The Challenge
After being an SEO client of ours for about a year, 800response partnered with us to redesign their old website in favor of a more modernized online presence representative of an innovative SaaS company. The main goals for the new design included a cleaner aesthetic with interactive elements, improved navigation highlighting their product offerings, and improved functionality for their vanity number lookup directory tool. Additionally, the client emphasized the importance of SEO and user experience in the redesign process – meaning that the new site would have to be built to target both web accessibility and SEO best practices.
Our Approach
Utilizing a pre-built customized WordPress theme, we worked closely with the client to implement the desired features and enhancements, ultimately creating a modern, user-friendly website reflective of the SaaS industry. Built to target WCAG Level AA success criteria, this new site is also more accessible to all users. Since 800response was a current SEO client, one of our digital marketing specialists helped to inform strategic decisions throughout the redesign process. As a result, the new site has an SEO optimized sitemap, URL structure, and meta data, and retains pillar page and blog post content essential for driving organic traffic.
Homepage Layout & Design
Positions 800response as a modern B2B SaaS company through an improved visual representation of the brand and its products.
- Mega Menu
- Link Boxes for Services
- Solutions Breakdown by Industry & Role
- Featured Case Studies & Clients section
Hear From 800response
