website design

FreshTracks Capital

A venture capital firm that helps to finance high-growth, early-stage businesses and organizations.

Based in Shelburne, Vermont, FreshTracks Capital works hard to support innovative businesses through their expertise, networks, and resources. Primarily serving Vermont and the northeast, FreshTracks Capital primarily focuses on investing in specific industries, including consumer products, clean energy, technology, health, and more.

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Project Details

SERVICES USED
- WORDPRESS DEVELOPMENT

TECHNOLOGIES USED
- WORDPRESS
- WORDPRESS RSS FEED
- GRAVITY FORMS PLUGIN
- SMASH BALLOON CUSTOM TWITTER FEED PLUGIN
- NEXTSCRIPTS: SOCIAL NETWORKS AUTO-POSTER PLUGIN

KEY HIGHLIGHTS
- REFRESHED, MODERN DESIGN
- USABILITY & SEO OPTIMIZED SITE ARCHITECTURE

New FreshTracks Capital FAQ Page on iPhone

The Challenge

FreshTracks Capital’s old WordPress website needed a refresh both in its design and site architecture. Since its two main customer groups are investors and business owners, it was decided that an informational brochure website would be the best route for the redesign. This new website needed to showcase FreshTracks Capital’s service offerings and portfolio of companies, and also provide users with a more high-energy, local feel reflective of the FreshTracks Capital brand.

Our Approach

The new WordPress website we built for FreshTracks Capital solved all of these issues. Through more engaging content sections and layouts for text and imagery, an updated color palette, the use of video, and leveraging typography as a graphical element, the new website feels fresh (pun intended!). The homepage allows a user to easily explore more about FreshTracks, getting a sense of their portfolio companies, mission, and team. On the backend of the website, we built out page templates and a site architecture optimized for usability and SEO, so that website edits could be easily made by the FreshTracks Capital team.

Homepage Layout & Design

Gives users a sense of FreshTracks Capital’s personality while also highlighting its portfolio and brand.

Video Banner Loop
Featured Portfolio Section
Team Members Carousel
Twitter Feed

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New FreshTracks Capital About Page on Laptop

New FreshTracks Capital Community Impact Page on iPad

New FreshTracks Capital Portfolio Page on iPad

Hear From FreshTracks Capital

Cairn G. Cross

FreshTracks worked with Bytes.co to redesign our tired informational website. We’re pleased with the increased functionality and the modern look and feel of the updated site.

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